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Research papers

Rich new world

This presentation demonstrates how a cultural model was constructed and applied to gain a textured understanding of the new age Indian rural consumers whose lives are significantly different from traditional rural consumers. At the core of this model...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Sandeep Dutta, Rajaram Senapaty, Kashmira Chadha
Company: KANTAR TNS Malaysia
April 17, 2012
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Citation

Dutta, Senapaty and Chadha (2012a, April 17). Rich new world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rich-new-world